Developing Production Skills - Research

Developing Production Skills.

Outcome: Show your development work in thumbnail sketches and screenshots. Show alternative versions and a final outcome as a digital image.

Research:

For the research we are meant to look at 4 people who work in digital film advertising. Already I am having issues trying to find the relevant information, I am sure I just need to reword my searches online, I just cant figure out how else to word it. Oh well.. so far I've found  3D Artist George Nijland.

George Nijland

Although he isn't necessarily someone who creates advertisements he has made 3D models in which you get a virtual tour around too. I find it incredible how realistic he has managed to create his models as some of them look so much like photographs.

The video above is the first one I watched and was most helpful too as it showed me other ways I can show people around my own 3D model in Blender. Currently I have set a track for a camera to follow around the building but with George Nijlands video Animatie Villa Industria he would stop and start the video at different view points. This allows the viewer to clearly see the front faces of buildings and the surroundings that they are in as well. Not only are the 3D models rendered so they look realistic, but old photographs are used to create hand drawn maps with small animations on showing movement of cars and/or people walking around. Drawing on top of the photographs or using them to show us where these buildings are in a map is great because in the rendered models you can see how he has managed to keep the original shapes of the buildings from the photographs.

Another link which is where I came across the video. 

Matthew Ferguson

Matthew Ferguson has been hired by many clients such as Disney, Marvel, Paramount and 20th Century Fox and has created posters and other promotional pieces. I like his style because he doesn't use many colours. Most of his work is created by having one colour such as blue, and then using lighter and darker shades f the base colour to add in details. I notice that he uses silhouettes most of the time too when applying figures in his work which I too find appealing as my paper cut are often silhouettes in their own right. His work is bold and fresh with textures which help to add more detail in his otherwise simplistic but very effective work.

images above are from: http://www.cakesandcomics.com/folio/

Olly Moss

Olly Moss is another modern movie poster designer. His posters vary in artistic style, but the all maintain a high quality of detail and originality which remains consistent in all his work.I especially enjoyed finding these ink drawings from batman (Joker, Riddler and I'm not sure on the last.. Poison Ivy)

They are simple abstract ink drawings that look as if they were done in mere seconds. I find them refreshing to look at and could defintely see them as promotion posters or even images to be applied to marketing t-shirts and limited edition prints.

Unlike the ink drawings, these Star Wars posters are officially licensed. Like with Matthew Ferguson, Olly Moss has limited himself to one base colour which is then applied in a few different shades, white and black. Not only the limited palette but again we see the use of silhouettes being applied in his work too. This time however the silhouettes are not all one colour (e.g. black) but instead have scenes relating to the film depicted in them, with a white backdrop to make the image stand out clearly. I am now thinking of limiting my own poster or dvd case with three colours, or one and black and white to compliment the base colour.

Emma Butler

Emma Butler is another designer who has created some posters for movies. On her website she says that;

"This poster series was inspired as an alternative to the ever-popular “minimalist movie poster” trend currently floating about on the web. On the opposite end of the spectrum, these posters are made up of all the memorable parts, pieces & props that feature in some of my favourite movies; Anchorman, Back to the Future, Top Gun, Juno, Mighty Ducks, Forrest Gump, and Jurassic Park."

The posters that she has created are busy but informative and for those who know what goes on in the movies (For the most of them,I do not) I can imagine that although they don't provide you with any information with what might have happened in the movie, you get to see a different perspective of what would have been used in the movie. eg the car from back to the future and the white lab coat. Unlike the other deigners I have looked at, Emma Butler uses more than three colours in each of her posters. I think that if she were to use less colours, the detail would be lost and alot of the memorable factors such as the colour of the clothes ect would be lost too which would take away the interest and the specificness needed to be relevant for each movie. It would mean that one poster could in theory be applied to a different movie.

After getting some research in about modern poster designers I ave decided that I might try to create my own poster for my short film and limit my colour palette to only a few colours. I think I may look at blue prints as well and see if artistic blue prints are a thing as well to get some inspiration as my film doesn't have much going on it, it is just a building.